In the summer of 2014, as DDC prepared to move offices from National Harbor, MD to Washington, DC, the company decided to undertake a comprehensive rebrand. The name was changed from DDC Advocacy to simply DDC to reflect their expansion beyond advocacy. I was the lead designer for the new logo, website, collateral material, and coordinating the design of the new office lobby.

Logo

The new DDC logo incorporated elements and colors from the previous logo. The blue dot and gradient arc can represent a person or DDC's global reach.

The new DDC logo incorporated elements and colors from the previous logo. The blue dot and gradient arc can represent a person or DDC’s global reach.

 

Website

The redesigned DDC website makes it clear who DDC is and what they do.

The redesigned DDC website makes it clear who DDC is and what they do.